Digital Marketing Campaigns
for Contractors
Campaign Creation
Successful Campaign Creation for Home Services and Improvement Industry A successful marketing campaign can spark new interest in your business and increase your sales, leads, and brand presence. Besides, a well-thought-out campaign creation process can be a game-changing move that secures meetings with customers and prospects.
In highly competitive markets such as the home services industry, creating quality campaigns that capture your audience’s attention, provide them with the information they are looking for, and drive them into the pipeline can be a daunting task. Yet when done properly, your electrical leads, plumbing leads, or even exclusive home improvement leads can be a critical part of the sustenance of your business and the key to your perpetual success.
Generating More Insurance Leads, Real Estate Leads, Mortgage Leads or Other Niche Leads
Consistently generating enough leads for your financial service business and keeping your pipeline full every month requires an intuitive strategy that will put your business ahead of the competition always. The lack of detail and intuition can cost you big money, and you might even end up ceding ground to your competition.
You must muster older lead generation strategies such as cold calling, direct mail, partnership-building efforts, and embellish these programs with more modern approaches that bring potential customers to you. You have to be willing to tear apart the old pushy and intimidating strategies and put the pieces back in a unique way that appeals to a large online audience.
To do this, you need to:
- Define your goals and KPIs
- Identify your ideal customer and craft a buyer’s persona
- Choose your communication channels
- Develop a solid keyword research strategy
- Seamlessly integrate your keywords in the URL and meta description of your content
- Use clear and obvious calls-to-action
- Create compelling ad copy that empathizes with your target audience pain points.
- Take advantage of winning PPC campaign tactics
- Develop winning email marketing and social media lead generation strategies
- Keep track of your metrics
Remodeling Your Campaign Creation Process for Success
If you already have an existing campaign creation, we advise that you slow down and ask yourself a few pertinent questions?
- What are your current Google Analytics and Facebook Analytics results saying?
- Was your latest ad placement a hit or a miss?
- What kind of marketing content can capture more leads?
The answers to these questions will give you a unique insight into your marketing plan. Without them, you risk betting on a failed marketing plan.
Lead Generation Experts to the Rescue
At Traffic Drive, we work with electricians, plumbers, remodelers, roofers, HVAC and other home service enterprises to help them create and remodel their lead generation campaigns to help them:
- Create powerful lead magnets to reach out to more people
- Interact with the audience to generate qualified leads
- Convert these leads to paying customers
- Continue to engage with the newly acquired customers even at the end of their buying journey and keep them in the pipeline
- Extensive keyword research and knowledge of consumer insights to create marketing campaigns that keep algorithms and prospects happy.
- Make clear, easy, and well-designed landing pages and sales funnels that ensure your lead slips down the sales funnel.
- Create compelling content and engaging copies that add value to the PPC campaign.
- Create a LOT of opt-in opportunities and make them irresistible
- A/B split testing to optimize efficiency and record consumer behaviours.
- Data and analytic reports that show an accurate representation of your current campaign performance.
Custom marketing Campaign Creation
The best lead generation strategies really differ for each business and industry. You should, therefore, never rely on a one-size-fits-all strategy because this would be setting your business for failure. Our team of experts can help you understand your business at a truly granular level and curate a lead generation process that is the right fit for your business and industry.
By intelligently creating a mishmash of winning PPC campaigns and deploying systems such as Facebook ads, Google Ads, Search Engine Optimization, Video Marketing Ads, we can get your brand and products in front of your most qualified leads. Ultimately, this should lead to more leads, profitable conversions, and higher ROIs.